The Business of Being the Best

The Business of Being the Best

The Business of Being the Best

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Inside the world of go-getters and game changers.

From the arenas of professional sports to the boardrooms of major businesses, top performers dominate every field. How do they do it? Is it luck, circumstance, or are there traits and behaviours that propel the highest achievers to the top 1 percent?

Few people are better positioned to answer this question than Molly Fletcher. Dubbed by CNN "the female Jerry Maguire," Fletcher rose to the top of a tough, male-dominated field to become a leading sports agent with unique access to hundreds of successful athletes, coaches, and broadcasters in baseball, golf, basketball, and football. Whether at the contract negotiation table with a team's top brass or behind the scenes with her players, Fletcher knows what makes high achievers tick.

The Business of Being the Best draws on her conversations with legends like Arthur Blank, the founder of Home Depot and the owner of the Atlanta Falcons; John Smoltz, celebrated pitcher and winner of baseball's Cy Young Award, Hall of Fame quarterback Roger Staubach; and basketball National Championship coach Tom Izzo. Their stories create an invaluable playbook, and Fletcher tells us exactly how anyone can put their strategies to work. Peak performers understand that everything is a negotiation and push the bottom line accordingly. Fletcher knows as well as anyone how to drive a hard bargain—she has managed sports contracts worth a cumulative $500 million—and the genuine trust and rapport of her method guarantees top-notch results in any kind of deal. Negotiation is just the beginning, and Fletcher demystifies a wide range of tactics to the top 1 percent, from effective personal branding to likeability to giving back to your community.

No matter what you do, or why you do it, if you want to get better, The Business of Being the Best is the authoritative guide to help you win like a champion.

About the Author

Molly Fletcher is a top-rated sports agent, entrepreneur, speaker, author, and business columnist. Her influence as an agent crosses multiple generations, sports categories, and athletes, including Major League Baseball stars, NBA coaches, PGA and LPGA golfers, NCAA basketball and football coaches, and media personalities. She has been featured in Sports Illustrated, USA Today, and The Washington Post, and has appeared on ESPN, CNN, Fox, and NBC.

  • Hardcover: 208 pages
  • Publisher: Jossey-Bass (Dec 20 2011)
  • Language: English
  • ISBN-13: 978-1118060100
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